Photoshop

Expedia Group Brands Email Marketing

Email marketing production design at Expedia Group is an important part of every marketing campaign as the messaging gets sent out directly to loyal customers. The email marketing designs below shows email heroes and mockup templates I worked on from over the years between 2017 to 2024.

The marketing campaign project process had gone through many different iterations going through countless discussions on how to improve collaboration amongst many different stake holders and teams . Over time I believe the teams I had collaborated with at Expedia Group had worked very hard creating a more efficient project process that enabled us all to work better together on all of the brands and various campaigns throughout the year.

This is a selection of email mockups for Expedia and Hotels.com. These marketing campaigns were produced through lots of planning and collaboration within Expedia Group. These email mockups were created in Figma using all of the brand elements in the various templates including brand specific colors, icons, list formatting, and buttons are integrated when they are needed in each template.

These are a selection of email heroes from the Cheaptickets brand whose target audience is the budget conscious traveler.

The Expedia Group’s UK brand marketing team requested animated email hero graphics for drinks with the team outing after hours. While at Expedia Group, internal design projects like these were very rare and presented a nice break from the regulated branding the design team normally adheres to.

This is a selection of email heroes and two email mockups for Wotif (Wotif.com.au and Wotif.com.nz). The Wotif brand focuses on mainly Australia and New Zealand travelers.

This a selection of Travelocity branded email heroes. The Travelocity Email Marketing team often had very specific and detailed requests that needed to always adhere to the Travelocity brand guidelines.

Around 2018, Orbitz had redesigned the look and feel of their advertising and launched the Just Like That Ad Campaign. Through the brand’s promotional redesign, I worked on production marketing design emails heroes that included the 48-Hour Hotel Sale Promo Code email campaign and The Orbitz Mystery Hotel Deals animated email hero. The animated email request was to create a scrolling effect for to encourage the email recipient to click through to discover the hotel promotions.

ebookers is a brand whose customer base is more prominent in Europe. For the team I was in at Expedia Group, all of the ebookers marketing campaigns would be produced in multiple languages.

In 2018, the email marketing team for Orbitz and Cheaptickets brands requested a special personalized email for members subscribing to the brand’s newsletter.

The teal background email with the sparkler on a cupcake was sent out to Orbitz members. The white background, blue and pale red type, and cupcake with sprinkles email was sent out to Cheaptickets. The “AVERYLONGNAME!” text is a placeholder that would be populated dynamically with the recipient’s first name. The “XXXXX” at the bottom is a placeholder for the promo code which was added later.